Serving More Homeowners
Smart Wave Solar serves homeowners in Utah, Colorado, and Illinois, with more communities to come.
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Solar Done Differently
Smart Wave Solar helps homeowners take control of their energy with thoughtfully designed solar and battery systems. We’re building a better solar experience around honest guidance, proven equipment, and work we’re proud to stand behind.
Managing Partner and CEO
Ryan has served as CEO since Smart Wave’s founding, helping grow it into an Inc. 5000 company. He brings over 21 years of experience growing businesses and was recognized among Salt Lake City’s Titan 100 executives. Inspired by one of his favorite business books, “Delivering Happiness,” Ryan places a very strong emphasis on customer and employee happiness.
Managing Partner and Chief Operating Officer
Bretton has served as COO since Smart Wave’s founding, managing everything from post-sale operations and installation to customer service. He has contributed to key operational milestones, including implementing company-wide ERP, inventory, and warehousing systems. Guided by the philosophy that “the road to success is paved with mistakes well-handled,” Bretton focuses on fast timelines and top-tier customer care, driving an industry-leading Google review average and NPS scores above 70.
Managing Partner & VP of Sales
Russell brings more than 20 years of sales and leadership experience to Smart Wave Solar. Before joining the company, he held senior sales leadership roles at high growth home services and software companies. Today, he leads Smart Wave’s sales strategy and team development in Utah, Colorado, and Illinois.
Founder, Managing Partner & VP of Business Development
As Founder, Managing Partner, and VP of Business Development, Justin brings over 15 years of solar industry expertise to leading strategic growth. He is deeply dedicated to helping homeowners take control of their energy through reliable, top-tier residential solar solutions.
Director of Operations
Bethany joined Smart Wave Solar in 2020, advancing from Project Coordinator to Director of Operations through her dedication to seamless execution. Today, she manages the entire project lifecycle, directing design, permitting, scheduling, inspections and facilities. Deeply committed to the customer journey, Bethany also manages the customer experience and support teams, ensuring high-quality, transparent communication is at the heart of every project.
Senior Facility Operations & Purchasing Manager
Maddie joined Smart Wave Solar in 2022, bringing a strong strategic foundation with a degree in Operations Management focused on supply chain and strategy. In her role, she optimizes inventory, streamlines vendor relationships, and drives profitability through targeted waste reduction and material cost control. Known for cultivating high-performing teams and practical process improvements, Maddie is dedicated to building scalable operational systems that support long-term company growth.
Head of Field
Aerik brings hands-on experience in new construction and service work across both residential and commercial settings dating back to 2017. Since joining Smart Wave Solar in 2021, he has stepped up from managing job sites as an Electrical Foreman in Utah and Colorado to leading field operations as Head of Field across Utah, Colorado, and Illinois. Holding Master Electrician licenses (or local equivalent) across all three markets, Aerik works closely with installation and electrical crews to keep projects running safely, smoothly, and up to code.
Director of Customer Resolution and Brand Protection
Ash brings more than a decade of experience in customer advocacy, executive escalations, and process improvement to Smart Wave Solar. As Director of Customer Resolution & Brand Protection, she resolves complex escalations and partners across teams to address root causes. Known for practical problem-solving, Ash is passionate about turning customer feedback into meaningful change while maintaining the company’s reputation.
Going solar shouldn’t feel complicated or high-pressure. We bring the experience, knowledge, and attention to detail needed to make the process clear and manageable. From system design and permitting through installation and beyond, we handle the details, answer your questions, and keep things moving.
You won’t have to chase down answers or coordinate a collection of different companies. We’ll help you understand your options, choose equipment that fits your needs, and move forward with confidence.
A better solar experience starts with how we work. We believe customers deserve a process that feels thoughtful and straightforward, from the first conversation through long-term support. That belief shapes every project we take on.
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We take the time to understand what's most important to each customer, then keep those priorities in focus throughout the project.
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We give customers the information they need to make confident decisions. We build trust through clear answers and honest guidance.
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We use thoughtful system design and proven technology to help customers gain greater energy independence, flexibility, and peace of mind.
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We do things right and take responsibility for the project from design through installation and long-term support.
Smart Wave Solar serves homeowners in Utah, Colorado, and Illinois, with more communities to come.
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